Alex
Founder & PPC Lead
Manages €3M+ in annual ad spend across every major platform. Obsesses over ROAS spreadsheets and builds automations for things most people do manually.
PPCStrategyAutomation
Our Story
A small agency with big ambitions
We started BizWax because we saw a gap: startups making real money but too small for an in-house marketing team, and too ambitious for cookie-cutter agency work.
Our answer? A lean, founder-led team that brings enterprise-level marketing expertise to growing companies — without the overhead or the layers between you and results.
We work as an extension of your team. We move fast, we stay transparent, and we're obsessed with the metrics that actually matter to your business. See what we offer or check out our track record.
At a Glance
BizWax was founded to fill a gap: startups making real revenue but too small for an in-house marketing team and too ambitious for cookie-cutter agency work. Founded by Alex (PPC & Strategy) and Emma (Product Marketing & Content), with 20+ years of combined experience and €3M+ in ad spend, we work as an extension of your team with full transparency and startup-speed execution.
The Team
Meet the people behind the work
Emma
Co-Founder & Product Marketing Lead
Has shaped positioning and go-to-market plans for SaaS, health-tech, and e-commerce brands. Will argue about your messaging until it's actually good.
Product MarketingContentGTM
Our Values
What we stand for
The principles that guide every decision and deliverable.
Results, Not Vanity Metrics
We optimize for revenue and growth — not impressions and clicks. If it doesn't move the needle, we don't do it.
You See Everything
Real-time dashboards, honest reporting, no hidden fees. We share the good, the bad, and the ugly.
Speed & Agility
We move at startup speed — test fast, learn fast, iterate based on data. No three-week approval chains.
AI-Powered
AI isn't a buzzword for us — it's built into our workflows. Content, optimization, reporting, automation. All of it.
FAQ
Frequently Asked Questions
How big is the BizWax team?
BizWax is founder-led: Alex (Founder & PPC Lead, €3M+ annual ad spend) and Emma (Co-Founder & Product Marketing Lead). You work directly with us — supported by specialist tools and a curated network of experts when needed.
Where is BizWax based?
We're based in Europe and work with clients globally. As a small, agile team, we communicate directly via Slack, email, and video calls — no time zone barriers.
What are BizWax's core values?
Four principles guide everything we do: Results Over Vanity (optimize for revenue, not impressions), Radical Transparency (real-time dashboards, honest reporting), Speed & Agility (startup pace with agency expertise), and AI-Augmented (using AI to work smarter across all services).
Why did you start BizWax?
We saw a gap: startups making real money but too small for in-house marketing teams, and too ambitious for cookie-cutter agency work. BizWax brings enterprise-level marketing expertise to growing companies without the overhead.
Do you work as an outsourced marketing department?
Yes — that's exactly how most clients use us. We integrate with your team via Slack or your preferred tools, attend standups if needed, and operate as your marketing arm. The only difference is you don't have the HR overhead.
Let's build something that works
Book a free 30-minute strategy call. We'll look at your marketing together and show you where the real opportunities are. Just a conversation — no pitch deck.